About Us
Northlink Marketing was founded with the goal of helping medium to large organization increase their online and offline sales. Northlink believes in meritocracy, and we don't get paid unless we deliver. Your company can expect to see results only days or weeks after we initiate our relationship.
The Four P's of Marketing
Our growth strategy relies on four proven pillars
PRODUCT
Product refers to an item or items a business intends to sell
PLACE
Price refers to how much the company will sell the product for
PRICE
Place refers to distribution of the product
PROMOTION
Promotion refers to the integrated marketing communications campaign
Product
The service or physical good your company markets
It's critical for a company to have a clear strategy on what are the important features of it's product or offering, how it differentiates from its competitors, and what are the substitutes for the company's product.
Price
Your product's pricing strategy
A price is never arbitrarily decided. It needs to cover the cost of production of the service or item, but also offer a good enough margin to allow the company to thrive, yet not too big which would make the company uncompetitive on the marketplace.
Place
Your addressable market as well as distribution channels
Key considerations include whether the company will sell the product through a physical storefront, online or through both distribution channels.
Promotion
Your go-to-market strategy, how you reach your audience
Promotion is how you reach your addressable market. It may involve web marketing, outdoor placements, television marketing, social media marketing, etc. To figure out the proper promotion strategy for the product, it's critical the company understands where the audience shops, and that the company be visible to the audience when they are in the purchasing phase.
10 Years of Experience
Unlike any advertising agency, Northlink Marketing is a brand-marketing firm whose approach is more like that of a fully-integrated marketing department. This means not only creating and developing your company's marketing strategy, but also operating it, measuring results, and reporting them to your organization. We've worked with hundreds of different clients, from technology companies to industrial conglomerates, we are therefore well adapted to fit your company's needs, whatever they are!
What our Clients Say
"Northlink came in while our company was just transitioning products, and didn't have a strategy to promote our new offering. They helped us create our go-to-market strategy, and the results were so good that the our product more than doubled sales from the older version."
Jane Mitchel
Marketing Manager
A partner of our company had worked with Northlink and was constantly telling us about them. We had heard great things, and it almost seemed too good to be true. We then started working with Northlink, it quickly became clear that the performance hadn't been exaggerated. We were (and still are) blown away with the results.
Steve Smith
CEO
Northlink Marketing helped us to find an amazing marketing strategy even when the idea of what our final product would be like was still very nebulous. I am very glad that we decided to work with Northern. I strongly recommend them.